LOreals Garnier Nutritioniste Essay Example | Topics and Well Written Essays - 2750 words

LOreals Garnier Nutritioniste - Essay Example L’Oreal is a French cosmetics company engaged in the production and marketing of a range of perfume, make-up, hair and skin care products. The company operates in over 130 countries, though primarily in Europe and in North America. It markets a total of 19 global brands in different markets in form of three major categories which are: Cosmetics, The Body Cosmetics have four segments namely professional products, consumer products, luxury products and active cosmetics. Consumer products are defined as the segment that sells products through mass-market retailing channels such as supermarkets. Garnier is another example considered a consumer product.A few other brands of L’Oreal are L’Oreal Paris, Maybelline, Redken, Lancome, SoftSheen Carson, Ralph Lauren, Giorgio Armani, Viktor, and Rolf. L’Oreal has a strong brand portfolio resulting in not only steady revenues and profits but a competitive advantage in the marketplace. However, the global cosmetics busin ess is intensely competitive with companies vying for market shares. In some instances, increased competition may result in price reductions, reduced profit margins and loss of market share. Its mission is to help men and women around the world to realize that aspiration and express their individual personalities to the full. As a company that believes in good corporate citizenship, L’Oreal is keen to contribute to projects that serve the wider community and that reflect the values it has upheld for almost a century.