Integrated Marketing - 3215 Words

Running head: INTEGRATEDMARKETINGSTRATEGY Integrated Marketing Strategy Joey Willoughby OMM615 Integrated Marketing Communications/Advertising/Public Relations and More Instructor: Dr. Janis McFaul September 29, 2014 Integrated Market Strategy Introduction: This research document will encompass an integrated market strategy for the Toyota Tundra. It will embody such descriptives as an overview/executive†¦show more content†¦Toyota encountered voluminous retractions of its vehicles in 2009 due to faulty accelerator problems. This phenomenon resulted in Toyota being scrutinized both inside and outside the organization, and as a direct result has emanated more Herculean in nature from the exigency which was encountered. Toyota has since become more centralized on the consumers and safety issues due to the organization having gone through this particular crisis. The organization’s strong reemergence is also largely due to the prompt and efficient actions of Toyota Motor Company in correcting this problem with the retracted vehicles. This researcher strongly suggests that Toyota continues in its efforts to ensure the utmost in safety, and should an unfortunate perplexity such as the faulty accelerator recur that the respo nd promptly to the problem and take corrective actions to ensure that all faulty vehicles are repaired. A reactive public relations response is also warranted for damage control. Describe the product/service and desired brand image: As an owner of a 2013 Toyota Tundra, this researcher can describe Toyota’s Tundra truck as a (4 door) truck with a 6-speed automatic transmission. It can comfortably seat six and is a V-8 E Flex –fuel vehicle. This vehicle is also four wheel drive. The fuel economy in the city is classed at 13 mpg and on the highway is classed at 18 mpg. Consumer rating on the 2013 Toyota Tundra is 5 star. The intrinsic warranty is quoted as 3Show MoreRelatedIntegrated Marketing Communication1469 Words   |  6 PagesIntegrated Marketing Communication Introduction ‘Integrated marketing communicating is a concept that companies coordinated their marketing communication tools to deliver a clear, consistent, credible and competitive message about the organization and products. The objective is to position product and organizations clearly and distinctively’. (Jobber, 2007) ‘Integrated Marketing Communications†¨(IMC) is a new trend in business planning†¨Ã¢â‚¬â€œ combining different communication instruments suchRead MoreIntegrated Marketing Communications1456 Words   |  6 PagesIntroduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. 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Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and conceptRead MoreIntegrated Marketing Program1164 Words   |  5 Pagesï » ¿INTEGRATED MARKETING PROGRAM ASSIGNMENT Background CoverGirl is a leader in the cosmetic market and with consumers. It is the number one consumed cosmetics brand in Canada. According to AC Nielsen, CoverGirl ranks number one cross the key consumer measures; it is the brand in the most number of households, the brand with the highest loyalty and highest purchase frequency. The LashBlast boutique is the number one boutique in the mascara category and accounts for 20% of CoverGirl’s businessRead MoreIntegrated Marketing Communication1157 Words   |  5 Pagesyears have contributed to the clutter the world is experiencing today. This has lead marketers to integrate their marketing communication tools in order to break through the barrier of noise and reach the target market, â€Å"marketing overload is forcing corporations to shout even louder† (keller 2001). In 1993 Shultz, Tannenbaum and Lauterborn introduced a new concept called Integrated Marketing Communication (IMC). This concept has generated a great interest among academics and practioners, although researchRead MoreIntegrated Marketing Communications757 Words   |  3 PagesïÆ'Ëœ Integrated marketing communication mix helps to coordinate various marketing and promotional tools in order to create efficient marketing strategy. FMCG: ïÆ'Ëœ FMCG (Fast Moving Consumer Goods) are the products which are used daily. FMCG products are prone to quick sales and these products are very vulnerable and need quick sales and advertisement. ïÆ'Ëœ As marketing manager of FMCG Company, I would coordinate more with the IMC tools. ïÆ'Ëœ The tools which I will be using are advertising, direct marketing,Read MoreIntegrated Marketing Communication8054 Words   |  33 Pagesco-ordination and cohesion Lynne Eagle, Philip J. Kitchen. European Journal of Marketing. Bradford: 2000. Vol. 34, Iss. 5/6; pg. 667 Abstract (Summary) The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two-phase study of the New Zealand advertising and marketing industry, undertaken as part of an international series of studies